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Barnes Noble sells fewer Nooks Barnes Noble Inc Nook unit reported weak christmas time season numbers on Thursday as it sold fewer e readers and tablets at its own stores, As well as the e books sales growth slowed, Raising questions about the future of its digital business.

Early growth attracted a large outlay last year from microsof company Corp. And a couple of weeks ago, British understanding and media writer Pearson Plc said it would take a 5 percent stake in Barnes Noble Nook Media unit, That also includes its college book store chain, The $1.8 billion $ value, About double the group value as a whole. But questions swirled about gemstone worth very much, Following on from the retailer told me that the Nook segment revenue fell 12.6 percent from a year earlier homes nine weeks ended December 29, Hurt by lower unit sales and expenditure. E books section. Are way beyond the stage where have to have to see content sales accelerate, Morningstar skilled Peter Wahlstrom told Reuters. Hasn materialized and that in association with. Numbers were increasingly aggravating given that in late November, Barnes Noble had black friday phone deals told traders Nook device sales doubled all on top of the Black Friday weekend, Which follows thanksgiving holiday and kicks off the christmas black friday colombia season in earnest. That can suggest most of season was a debacle, Professional said, And leader William Lynch said in your firm stand out that Barnes Noble is the root cause of the shortfall and will adjust its strategy. Investment question for Barnes Noble in 2013 is the Nook endurance as the best tablet device, Credit Suisse expert Gary Balter wrote in to note, Predicting the retailer will face stiffer competition this year from brand names Apple Inc and Google Inc, Since tablets now have improved functions which them more desirable to book readers. The drop in Nook sales came in spite of the launch of two well reviewed hi-D Nook tablets in October and helps at large chains like Wal Mart Stores Inc and Target Corp, Because both versions stopped selling Kindles yr after. Don't mind the occasional xmas black friday tv deals results, Barnes Noble still can get Nook black friday com Media sales of $3 billion this fiscal year, Keeping a expect it gave in October. That steady expected helped lift shares 2.6 percent to $14.88 in morning dealing. This company will report full quarterly results in late February. Outcome follow a warning from Barnes Noble in a filing last week that holiday sales would come in below its deliverables. The warning erased most of the gains in its stock price to come the news of Pearson investment. Compounding Barnes Noble obstacle, Fewer shoppers came into its bookstores typically the Christmas period. Barnes extensive, That fact had enjoyed a sales bump after onetime rival Borders Group liquidated in 2011, Transmitted a 10.

9 percent lowering in sales at its bookstores and on its website over the vacation period. Sales at stores open kept to a minimum of 15 months fell 3.1 each-Coin, Removing from the entire Nook products, In spite of the good some store closings Barnes Noble operates 689 bookstores, 14 under what a year ago.


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